Win & win & win & ... with Q8 & VML ​

VML and Q8 are kicking off their new collaboration at full speed. The first mission? More downloads of the Q8 Smiles app and its digital barcode – the golden ticket to exclusive benefits at Q8. The result? The Scan & Win & Win & Win campaign! 

How does it work? Anyone who downloads the app & fuels up or shops at Q8 & then scans the barcode has a chance to win a mountain of prizes. 

Simple, right? But what’s there to win? An ice scraper. If we're serious? Yes, but we'll also throw in a set of winter tires & a ski jacket. If that's all? No no, we're adding a ski stay for 6 friends & ski passes & rental of all ski equipment. If there's even more? Uhu, a helicopter drop. If we also take out insurance then? Good plan, all-in travel insurance too! If this is it? Yes! Or no wait, just to be on the safe side, we'll add a crash course in skiing.

To let the future winner know that the competition is on, VML is running radio spots & ads on social media & via POS communication. Curious? Check it out here https://www.q8.be/nl/promo. 

CREDITS

Agency: VML
​Client: Q8
​Client contact: Tom Swenden, Michelle Manders, Rob Voorbogt
​Chief Creative Officer: Klaartje Galle
​Creative Directors: Arjen Tarras, Kasper Janssens
​Creatives: Ruben De Praetere, Yves Van Hacht, Jasper Macken, Noa Luyten
​Account team: Molly Waeytens, Stephanie Romano, Joke Van Bourgognie, Sarah Savoir
​Strategy: Jef Pelkmans, Dimitri De Lauw, Anna Menezes, Mit Pynenborg
​Design team: Davy Dooms, Timothy Helmer, Samuel Allemand, Ynje Degraeve, Christophe De Pelsemaker
​DTP: Anja Van Den Broeck, Theo Hagtingius
​Copywriter: Jelle Raats, Jerome Van Den Broeck
​Developer: Joran Schaefer
​Motion Design: Karel Van Gucht, Lucas Van Orshaegen
​Agency Producer: Evelyn Twadrous
​Sound design: Menno Van Riet