VML shows wild side for Lunch Garden

From the end of October, Lunch Garden is popping up the game season. They do this by putting some Belgian classics in a wild jacket. To announce it on radio, VML did exactly the same. The agency gave two über-classics from Belgian music history a heavy metal makeover. ​ 

The songs 'Mooi, 't leven is mooi' and 'J'aime la vie' can be heard in a “wild” version on Belgian radio stations in the coming weeks. Fans of the wilder genre thus know that they can now enjoy true classics like stew and vol-au-vent, but in't wild, at Lunch Garden.

CREDITS 

Client: Lunch Garden
​Client contact: Ifke Nauwelaerts, Louis Bracke ​
​Agency: VML
​Chief Creative Officer: Klaartje Galle ​ ​
​Executive Creative Directors: Kasper Janssens & Arjen Tarras
​Creative team: Tomas Van Loon, Patrick Vermeylen ​
​Copywriter FR: Jérôme Van Den Broeck ​ ​
​Account team: Stéphanie Romano, Luca Vinck ​ ​
​Strategic: Tom Vingerhoets, Gaëlle Maes
​Agency Producer: Tim Keeren ​
​Sound Engineer: Menno Van Riet