VML gets Škoda’s new campaign rolling

Anyone watching cycling this summer will quickly spot a Škoda support car on screen, ready to fire the starting shot, swap a bike, or hold up the iconic chalkboard.

Only… it’s not a real race. It’s a TV billboard by VML for Škoda’s We Love Cycling campaign. That only becomes clear when the camera zooms out and reveals a family on their bikes. Accompanied by the Enyaq, Elroq, and Kodiaq as support cars, the family relives typical cycling moments with Škoda leading the way.

And what follows right behind those TV billboards? Broadcasts of major cycling races and shows, like the Tour de France or Vive le Vélo.

Alongside these short commercials, VML also created online videos and dealer network content, complete with a matching key visual. All to show that Škoda supports the world’s biggest cycling family, whether they’re pros, enthusiasts, or families.

CREDITS

Client: D’Ieteren / Škoda ​
​Client contact: Cathy Claes, Siebe Derdelinckx ​
​Agency: VML
​Executive Creative Directors: Kasper Janssens & Arjen Tarras
​Creative team: Mathijs Bettens, Tijs Dejonckheere
​Account Directors: Tine Van Hasselt, Lisa Van Cappellen
​Account managers: Anouk Nulens, Mieke De Ridder
​Strategy: Jef Pelkmans
​DTP: Jan-Bart Debruyne
​Agency Producers: Tim Keeren, Caroline Van Ranst ​
​Sound design: Menno Van Riet
​Editor: Andreas De Ridder
​Production: Unknown Collective
​Director: Louis Vielle