VML and the European Union continue their tour in Chile

After previous stops in Bangladesh and Vietnam, VML has now taken its ‘I’ve Got the Power’ campaign for the European Union to Chile. For this chapter of the international campaign, the agency collaborated with Akriila, a rising voice on the Chilean music scene known for her powerful lyrics and outspoken style. With her unique sound, she reimagines the iconic Snap! classic as a contemporary track that conveys the power of renewable energy.

The accompanying music video shows how sustainable energy has a tangible impact on the daily lives of ordinary Chileans. Akriila appears both as narrator and as a symbol of a generation committed to change and progress. As with earlier editions, the video was directed by the duo Dozen. The campaign was launched through Akriila’s own channels and forms part of a broader media rollout across television and social media in Chile.

CREDITS

Client: European Commission, DG International Partnerships (INTPA)

Client contact: Richard Hands, Chiara Puletti, Yana Pargova

Lead Agency: VML Belgium

Partner agencies: Ogilvy Social Lab (paid social & influence), Mindshare (paid solutions), Verian (measurement and evaluation)

Chief Creative Officer: Klaartje Galle

Creatives: Tomas Van Loon, Patrick Vermeylen, Thomas Thysens, Olaf Meuleman

Strategist: Dieter Riemaeker

WPP Executive Director EU: Laure Van Hauwaert

Client Lead: Emilie Demoor

Account Director: Stéphanie Romano, Lotte Huybrechts, Tine Van Hasselt

Account Manager: Anouk Nulens, Lotte Munnik

Account Executive: Joke Van Bourgognie

Agency Producer: Ingeborg Van Hoof

Agency Post Producer: Evelyn Twadrous

Director: Dozen (Benoît Do Quang & Pablo Crutzen)

Production Company: Lovo Films

Executive Producer: Bert Brulez

Producer: François Chandelle

DOP: Willem Jones

Post Producer: Hervé Closset

Audio mix: Sonhouse

Artist: Akriila

Song Author: Akriila