{
    "title": "VML et Child Focus comm\u00e9morent la Marche Blanche ",
    "modified_at": "2026-10-24 08:17:45",
    "published_at": "2026-10-24 08:17:00",
    "url": "http://news.vml.be/vml-et-child-focus-commemorent-la-marche-blanche",
    "short_url": "http://prez.ly/Crne",
    "culture": "fr",
    "language": "FR",
    "subtitle": "Anvers - 21 octobre 2026",
    "slug": "vml-et-child-focus-commemorent-la-marche-blanche",
    "body": "<p><strong>Le 20 octobre 1996, plus de 300 000 personnes descendaient dans les rues de Bruxelles pour la Marche Blanche. Trente ans plus tard, Child Focus et VML reviennent sur cette manifestation et sur la promesse qui en est n&eacute;e : mieux prot&eacute;ger les enfants. Avec une nouvelle campagne, VML transpose l&rsquo;esprit de la Marche Blanche &agrave; aujourd&rsquo;hui, alors qu&rsquo;une grande partie de cette protection se joue d&eacute;sormais en ligne.</strong></p><p>Le visuel de la campagne montre d&rsquo;innombrables petites mains blanches qui, ensemble, forment une Marche blanche num&eacute;rique. Chaque main repr&eacute;sente une personne qui partage un avis de recherche de Child Focus en ligne, ou qui signale des images d&rsquo;abus sexuels sur des enfants.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/f3dcde83-8ab3-4474-91cd-5061ce7208b9/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-f3dcde83-8ab3-4474-91cd-5061ce7208b9\"\n                data-id=\"f3dcde83-8ab3-4474-91cd-5061ce7208b9\"\n                data-original=\"https://cdn.uc.assets.prezly.com/f3dcde83-8ab3-4474-91cd-5061ce7208b9/-/inline/no/CF3FR.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/f3dcde83-8ab3-4474-91cd-5061ce7208b9/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/85af2781-e3d5-4d74-a7d6-eda69449db68/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-85af2781-e3d5-4d74-a7d6-eda69449db68\"\n                data-id=\"85af2781-e3d5-4d74-a7d6-eda69449db68\"\n                data-original=\"https://cdn.uc.assets.prezly.com/85af2781-e3d5-4d74-a7d6-eda69449db68/-/inline/no/CF2FR.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/85af2781-e3d5-4d74-a7d6-eda69449db68/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<blockquote>&laquo; Il y a trente ans, notre soci&eacute;t&eacute; s&rsquo;est fait une promesse. Cette promesse est tout aussi pertinente aujourd&rsquo;hui. Les enfants grandissent d&eacute;sormais dans un monde &agrave; la fois physique et num&eacute;rique, avec des risques comme le grooming et la sextorsion auxquels personne ne pensait en 1996. Leur s&eacute;curit&eacute; reste l&rsquo;affaire de tous. &raquo; Tom Moons, Directeur de la Communication chez Child Focus</blockquote><div id=\"video-42197940-d28f-425b-9683-63f27577b98c\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DIDjyMZLnQds%23_cb1792588494&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><p>La campagne comprend une annonce dans De Standaard et des vid&eacute;os en ligne sur les r&eacute;seaux sociaux. Les avis de recherche de Child Focus sont disponibles sur <a href=\"https://www.childfocus.be\">childfocus.be</a>. Les images d&rsquo;abus sexuels sur des enfants peuvent &ecirc;tre signal&eacute;es de mani&egrave;re anonyme via <a href=\"https://www.imagesdabus.be\">imagesdabus.be</a>.</p><hr /><p><strong>CREDITS</strong></p><p>Client: Child Focus</p><p>Client contact: Tom Moons, St&eacute;phanie Leyn, Selyna Ayuso Ferrandiz</p><p>Agency: VML Belgium \u200b </p><p>Executive Creative Directors: Kasper Janssens, Arjen Tarras</p><p>Creation: Tomas Van Loon, Patrick Vermeylen </p><p>Strategy: Jef Pelkmans</p><p>Account team: Pieter van Schil, Lotte Munnik </p><p>Design: Timothy Helmer, Christophe De Pelsemaker</p><p>Motion design: Lucas Van Orshaegen, Jeremie Mavanga</p><p>Copywriter FR: J&eacute;r&ocirc;me Van Den Broeck</p><p>DTP: Jan-Bart Debruyne</p><p>&nbsp;</p><p>&nbsp;</p>",
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