VML ensures a successful school year with the MediaMarkt mAIster classes. 

Being a student is not easy. And we're not just talking about studying. The poor souls in digs have to take care of their own unhealthy food, kill their free time with gaming and endure epic parties on weeknights. What a life! To help them out, VML has come up with mAIsterclasses: a series of talks on AI given by well-known mAIsters in their profession, to make it a truly successful school year. ​ 

For example, there is a mAIsterclass on how to study efficiently with AI, given by influencer Lotte Leert (BE) and Google expert Connor Dornan (NL). ​ Kwebbelkop (BE&NL) also explains how to improve your gaming skills with AI, DJ Licious (NL) offers the smartest music and party tips, and Bamifit (NL) teaches students how to cook with an A.I.rfryer. ​ 

The classes are organised live in MediaMarkt Wilrijk and Amsterdam in front of a live student audience, and then distributed online to a bigger target audience. A social campaign featuring the most interesting moments from each class will ensure there’s a buzz around the topics and lead to still more traffic to the mAIsterclasses. ​ 

During each mAIsterclass, the influencers will work with high quality products, available at MediaMarkt. In this way, they’ll not only discover more about the power of AI, but also experience MediaMarkt's brand ambition: to deliver the ultimate value as an experience champion.
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Discover the mAIsterclasses here

Agency: VML Belgium 

Client: MediaMarkt 

Client contact: Janny Dewalens, Linda Bendsneijder, Sofie De Beus 

Chief Creative Officer: Klaartje Galle 

Executive Creative Director: Kasper Janssens, Arjen Tarras 

Creative Director: Sam De Volder 

Creative team: Danny Vissers, Ramin Afshar, Thomas Thysens, Olaf Meuleman, Kate Bellefroid, Jolien Tuyteleers 

Account team: Pieter Van Schil, Molly Waeytens, Annelien Theys, Lisa Van Cappellen 

Strategy: Gaëlle Maes, Sanne Knobben, Jordy Callens 

Design team: Samuel Allemand, Timothy Helmer, Katrien Muller ​ 

Motion Design: Jeremie Mavanga, Andreas De Ridder 

DTP: Theo Hagtingius, Anja Van den Broeck 

Agency Producer: Tim Keeren, Thomas Antoni, Evelyn Twadrous 

Sound design: MediaMarkt 

Production: DB Video 

Activation Agency: Butik Agency 

Influencer Marketing Agency: BeInfluence