{
    "title": "VML en Child Focus herdenken de Witte Mars ",
    "modified_at": "2026-10-24 08:16:53",
    "published_at": "2026-10-24 08:16:00",
    "url": "http://news.vml.be/vml-en-child-focus-herdenken-de-witte-mars",
    "short_url": "http://prez.ly/grne",
    "culture": "nl_BE",
    "language": "NL",
    "subtitle": "Antwerpen - 21 oktober 2026",
    "slug": "vml-en-child-focus-herdenken-de-witte-mars",
    "body": "<p><strong>Op 20 oktober 1996 kwamen meer dan 300.000 mensen in Brussel op straat voor de Witte Mars. Dertig jaar later staan Child Focus en VML stil bij dat protest en bij de belofte die eruit voortkwam: kinderen beter beschermen. Met een nieuwe campagne vertaalt VML de geest van de Witte Mars naar vandaag, nu veel van die bescherming zich online afspeelt.</strong></p><p>Het campagnebeeld bestaat uit talloze witte handjes die samen een digitale Witte Mars vormen. Elk handje staat voor iemand die online een opsporingsbericht van Child Focus deelt of beelden van seksueel misbruik van kinderen meldt.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/c98ab431-56b0-4d6c-b614-be5087784c36/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-c98ab431-56b0-4d6c-b614-be5087784c36\"\n                data-id=\"c98ab431-56b0-4d6c-b614-be5087784c36\"\n                data-original=\"https://cdn.uc.assets.prezly.com/c98ab431-56b0-4d6c-b614-be5087784c36/-/inline/no/CF3.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/c98ab431-56b0-4d6c-b614-be5087784c36/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/5f962c3c-deb0-4ba3-8ae2-27db43416670/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-5f962c3c-deb0-4ba3-8ae2-27db43416670\"\n                data-id=\"5f962c3c-deb0-4ba3-8ae2-27db43416670\"\n                data-original=\"https://cdn.uc.assets.prezly.com/5f962c3c-deb0-4ba3-8ae2-27db43416670/-/inline/no/CF2.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/5f962c3c-deb0-4ba3-8ae2-27db43416670/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<blockquote>&ldquo;Dertig jaar geleden sprak onze samenleving een belofte uit. Die belofte is vandaag even relevant. Kinderen groeien nu op in een wereld die fysiek &eacute;n digitaal is, met risico&rsquo;s als grooming en sextortion waar in 1996 nog niemand aan dacht. Hun veiligheid blijft een opdracht voor ons allemaal.&rdquo; Tom Moons, Directeur Communicatie bij Child Focus. </blockquote><div id=\"video-c14a13cb-acfc-4472-84d8-84522669db8b\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D103gkampU1A%23_cb1792588409&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><p>De campagne loopt met een printadvertentie in De Standaard en online video&rsquo;s op sociale media. Opsporingsberichten van Child Focus vind je op <a href=\"https://www.childfocus.be\" target=\"_blank\" rel=\"noreferrer noopener\">childfocus.be</a>. Beelden van seksueel misbruik van kinderen meld je anoniem via <a href=\"https://www.misbruikbeelden.be\" target=\"_blank\" rel=\"noreferrer noopener\">misbruikbeelden.be</a>.</p><hr /><p><strong>CREDITS</strong></p><p>Client: Child Focus</p><p>Client contact: Tom Moons, St&eacute;phanie Leyn, Selyna Ayuso Ferrandiz</p><p>Agency: VML Belgium \u200b </p><p>Executive Creative Directors: Kasper Janssens, Arjen Tarras</p><p>Creation: Tomas Van Loon, Patrick Vermeylen </p><p>Strategy: Jef Pelkmans</p><p>Account team: Pieter van Schil, Lotte Munnik </p><p>Design: Timothy Helmer, Christophe De Pelsemaker</p><p>Motion design: Lucas Van Orshaegen, Jeremie Mavanga</p><p>Copywriter FR: J&eacute;r&ocirc;me Van Den Broeck</p><p>DTP: Jan-Bart Debruyne</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p>",
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