VML continues musical campaign for the European Union in Vietnam 

VML recently launched the European Union’s ‘I’ve Got the Power’ campaign, promoting EU’s clean energy investments across the world and their impacto n the lives and futures of local communities. After kicking off in Bangladesh, the tour has now moved on to Vietnam. To connect with the local audience, the agency enlisted the help of Suboi, Vietnam’s queen of hip-hop, to create a remake of the iconic Snap! track. She has transformed the song into a contemporary anthem celebrating the positive impact of sustainable energy on the country and its people. 

The music video, directed by the duo Dozen, features Suboi alongside two Vietnamese individuals who use renewable energy in their daily lives. The video premiered on Suboi’s own channels and is now part of a wider campaign running on television and social media across Vietnam. 

The campaign was developed following a successful pitch, with VML acting as the lead agency within a WPP team that worked closely with Ogilvy Social.Lab, Mindshare and Verian. The brief was to highlight the EU’s sustainable energy initiatives in countries where it invests in projects that help build a better future. 

energyoftomorrow.vn ​ 

CREDITS

Client: European Commission, DG International Partnerships (INTPA) ​
​Client contact: Richard Hands, Chiara Puletti, Yana Pargova ​
​Lead Agency: VML Belgium ​ ​
​Partner agencies: Ogilvy Social Lab (paid social & influence), Mindshare (paid solutions), Verian (measurement and evaluation) ​
​Chief Creative Officer: Klaartje Galle ​ ​
​Creatives: Tomas Van Loon, Patrick Vermeylen, Thomas Thysens, Olaf Meuleman ​ ​
​Strategist: Dieter Riemaeker ​
​WPP Executive Director EU: Laure Van Hauwaert ​
​Client Lead: Emilie Demoor ​ ​
​Account Director: Stéphanie Romano, Lotte Huybrechts, Tine Van Hasselt ​
​Account Manager: Anouk Nulens, Lotte Munnik ​
​Account Executive: Joke Van Bourgognie ​
​Agency Producer: Ingeborg Van Hoof ​ ​
​Agency Post Producer: Evelyn Twadrous
​​
​Production Company: Lovo Films ​
​Director: Dozen (Benoît Do Quang & Pablo Crutzen) ​
​Executive Producer: Bert Brulez ​
​Producer: Chou-Jung Kuo ​
​DOP: Willem Jones ​
​Post Producer: Hervé Closset ​
​Audio mix: Sonhouse ​
​Local Production: Booncha Studio 

Artist: Suboi ​
​Song Author: Suboi ​
​Music Producer: Nodey ​
​Mixing & Mastering: Atsushi Yagi ​
​Make-up Artist: Duc Minh Vo ​
​Hair Stylist: Hien Korea ​
​Fashion Direction: Dien70s