VML continues its musical campaign for the European Union in Colombia

Following the success of previous editions in Bangladesh, Vietnam and Chile, VML took its 'I've got the power' campaign for the European Union to Colombia. In Colombia, the agency again collaborated with another up-and-coming musical talent: Mabiland. She is a highly influential and innovative voice within the Afro-Colombian neo-soul/R&B scene. Mabiland is known, among other things, for her collaborations with artists such as Juanes, as well as for her performances at festivals including Glastonbury. 

For this campaign, Mabiland reimagined the iconic Snap! classic as a powerful, contemporary track about the role of renewable energy in Colombia's future – and especially in the lives of its people. The music video, directed once again by Dozen, features Mabiland alongside several Colombians who benefit from sustainable energy solutions every day. 

CREDITS

Client: European Commission, DG International Partnerships (INTPA)

Client contact: Richard Hands, Yana Pargova, Chiara Puletti

Lead Agency: VML Belgium

Partner agencies: Ogilvy Social Lab (paid social & influence), Mindshare (paid solutions), Verian (measurement and evaluation)

Chief Creative Officer: Klaartje Galle

Creatives: Tomas Van Loon, Patrick Vermeylen

Strategist: Dieter Riemaeker

WPP Executive Director EU: Laure Van Hauwaert

Client Lead: Emilie Demoor

Account Director: Stéphanie Romano

Account Manager: Anouk Nulens, Lotte Munnik

Account Executive: Joke Van Bourgognie

Agency Producer: Ingeborg Van Hoof

Agency Post Producer: Evelyn Twadrous

Director: Dozen (Benoît Do Quang & Pablo Crutzen)

Production Company: Lovo Films

Executive Producer: Bert Brulez

Producer: François Chandelle

DOP: Willem Jones

Post Producer: Hervé Closset

Audio mix: Sonhouse

Artist: Mabiland

Song Author: Mabiland