After a year-long world tour, VML brings its campaign for the European Union to a close with three final encores. As a reminder, the agency has already released tracks in 10 countries in collaboration with local artists, shining a spotlight on the EU's sustainable energy initiatives. Each track forms the foundation of a campaign that uses authentic stories to illustrate how sustainable energy contributes to a better future for local communities. The agency now adds three more countries to this impressive list: Peru, Panama and Indonesia.
Over the past year, VML has already made stops in countries including Bangladesh, Vietnam, Chile and Colombia. The agency now brings this remarkable musical journey to an end in Peru, Panama and Indonesia. Here too, local artists put their own spin on Snap!'s iconic hit "The Power". Renata Flores, Nanizzie and Ramen Gvrl have each created an energetic track in their own unique style, with subtle nods to sustainability.
In Peru, Renata Flores crafts a stunning blend of traditional Quechua language with modern trap and hip-hop. For Panama, the campaign introduces Nanizzie, a rising force in urban music whose fresh sound and compelling storytelling give a contemporary voice to the message of sustainable energy. Finally, in Indonesia, the dynamic Ramen Gvrl channels her distinctive lyrical talents into a track that captures the vibrant spirit of the archipelago.
The powerful tracks are once again supported by high-quality music videos, directed with great care by the Dozen. These visually striking films show the artists alongside local people who are experiencing the positive effects of sustainable energy in their own lives. Their stories illustrate perfectly how reliable and affordable energy empowers people to grow, both personally and professionally.
The campaign runs primarily across social media, with its reach further extended through the artists' own channels. All assets direct viewers to a dedicated campaign webpage where each story is explored in depth and visitors can learn more about the EU's projects. Sustainability-focused influencers also help amplify the campaign's message to wider audiences.
The campaign sits within the framework of Global Gateway, the European Union's strategy to build better connections worldwide across digital technology, energy, transport, health, education and research. The focus is on the profound impact these projects have on the lives and futures of local communities.
CREDITS
Client: European Commission, DG International Partnerships (INTPA)
\u200bClient contact: Yana Pargova, Louise Hagendijk
\u200bLead Agency: VML Belgium
\u200bPartner agencies: Ogilvy Social Lab (paid social & influence), Verian (measurement and evaluation)
\u200bChief Creative Officer: Klaartje Galle
\u200bCreatives: Tomas Van Loon, Patrick Vermeylen
\u200bStrategist: Jef Pelkmans
\u200bWPP Executive Director EU: Laure Van Hauwaert
\u200bAccount Director: Stéphanie Romano
\u200bAccount Manager: Lotte Munnik
\u200bAgency Producer: Ingeborg Van Hoof
\u200bAgency Post Producer: Evelyn Twadrous
\u200bDirector: Dozen (Benoît Do Quang & Pablo Crutzen)
\u200bProduction Company: Lovo Films
\u200bExecutive Producer: Bert Brulez & François Mercier
\u200bProducers: Chou-Jung Kuo, François Chandelle
\u200bDOP: Louis Muller-Diettert
\u200bPost Producer: Hervé Closset
\u200bArtists: Renata Flores, Nanizzie, Ramen Gvrl