VML charges Q8 for the future  

The world of mobility, fueling, charging and on-the-go shopping is evolving faster than ever before. Changing behaviors ​ and needs demand a strong, cohesive brand across all aspects of communication and customer experience.

This is exactly where Q8 and VML aligned perfectly during the pitch process. As of 1 October 2024, VML has become the lead agency for Q8 in the Belux region.

A new powerful collaboration that should propel Q8 into the preferred brand in the new mobility reality. VML's expertise in Brand, Customer Experience (CX) and Commerce is brought together for Q8 in an integrated approach that makes the most of the synergy between the three domains.

"VML quickly grasped our needs, offering innovative insights and actionable ideas to enhance our customer journey for both today and tomorrow. They stood out in every aspect of the pitch, clearly differentiating themselves from the competition. We’re ready to hit the road together," said Mark Buissink, Marketing Manager Q8 Benelux.

"We are hugely excited to be working with Q8 on this important transformation," says Sophie Steyaert, Managing Director at VML. And the atmosphere? That was right from the start too.

About Q8

Q8 is one of the largest players in the Belgian market in the field of fuels and energy with a focus on more sustainable mobility. Q8 has more than 465 service stations and a network of over 120 local 'Shop&Go' convenience stores in Belgium, together with Delhaize and Panos. With HVO100, CNG, LNG and Q8 electric, Q8 also demonstrates a strong commitment to more sustainable mobility. ​ Since the launch of Q8 electric three years ago, Q8 has rapidly expanded its charging network. The Q8 charge card and app give access to 500,000 charging points in Europe and almost all charging points in the Benelux. Over the next five years, Q8 will install more than 500 Q8 electric fast chargers in the Benelux. Thus, Q8 continues to build hard on its transformation into a sustainable mobility player.