VML and UAntwerp consider PowerPoint outdated
Antwerp - 30 January 2026
When a university wants to attract students, the prospective students usually expect a dusty PowerPoint presentation. Or a website filled with stock photos and benefits listed in bullet points. VML and UAntwerp decided it was time for some new ideas. In a new high-end production, all the pros of the university are brought to the forefront.
UAntwerp's strengths are presented by addressing questions that all young people have when choosing a study program. Regardless of their chosen field of study, the video guides everyone through things they might doubt and things they look forward to. Worried about getting lost on day one? There's the buddy system. Wondering what there is to do? Their own influencers share it on social media. And do you only study in lecture halls? Nope, the city is your campus.
Nice to know: the video features real students, a real professor, and one of UAntwerp's in-house influencers. And of course, everything was shot in Antwerp, with a starring role for the various campuses.
The long version will be deployed online and at fairs for prospective students. Or you can check it out above. Short formats are used on Meta, TikTok, and Snapchat.
CREDITS
Client: University of Antwerp
Client Contact: Elisabeth Vanhoutte, Ewaut Van Gerrewey, Sofie Francque
Agency: VML Belgium
Executive Creative Directors: Arjen Tarras & Kasper Janssens
Creation: Jolien Tuyteleers, Jasper Macken, Olivier Maquenne
Account team: Annelien Theys, Luca Vinck
Strategy: Dimitri De Lauw, Amber Verbeckmoes, Gaelle Maes
Motion Design: Andreas De Ridder, Lucas Van Orshaegen
Agency Producer: Tim Keeren, Caroline Van Ranst, Thomas Anthoni
Sound Design: Menno Van Riet
Production: De Machine
Executive Producer: Dimitri De Wolf
Senior Producer: Andreas Vermeulen
Line Producer: Yelena Van Sichem
Location Manager: Jules Borgs
Director: Pieter Van Goethem
DOP: Virgil Leclercq
1AC: Fausto Fazzari
Drone Operator: Jan Crommelick
Gaffer : Jasper Keymeulen
Electrician: Billy D'Hoore
Sound Engineer: Vital Tilborghs
Stylist: Barbara Platteeuw
Post Production Supervisor: Gert Wassink
VFX / animation: Pieter-Jan Brouwers
Grading: Fons Vanoverbeke