Serenity. Apparently, we’ve become so bad at finding it that we now need apps, retreats and breathing exercises to help us get there. In a new spot created by VML and Mazda exclusively for the Belgian market, the all-new Mazda CX-6e shows you there’s another way. With less rushing around. Fewer distractions. And all the commotion left by the roadside.
Serenity, by design
At Mazda, serenity isn’t an extra. It’s a starting point. Every Mazda is designed with Ma in mind: a design philosophy that puts space and serenity at its heart.
In the new all-electric Mazda CX-6e, this philosophy can be felt both inside and out. The interior embraces simplicity, with a minimum of buttons and as few distractions as possible. And if you really want to shut out the outside world, simply switch on Relax Mode.
Taking your foot off the accelerator
VML started with a feeling almost every Belgian will recognise: always on the go, always something to do and always something demanding our attention.
Together with CZAR and director Diego Santa Claudino, VML chose to leave the traditional conventions of car advertising behind. Instead of focusing on speed, power or cornering, the spot focuses on what happens when everything finally slows down. Over 30 seconds, the hustle and bustle gradually fades away, making room for the serenity of the Mazda CX-6e.
And made right here
Also worth noting: this car commercial didn’t come out of some international drawer. No global master to adapt locally, but an idea conceived and shot specifically for our market. Almost as rare as an empty calendar.
The campaign is running on TV, social and online video.
Credits:
Client: Mazda
\u200bClient contact: Ben Seys, Tom Verbruggen, Camille Hermie, Iliaens Nienke, Luna Van de Walle
\u200bAgency: VML
\u200bExecutive Creative Directors: Arjen Tarras, Kasper Janssens
\u200bAccount Team: Tom Thijs, Pieter Van Schil & Renée Baeten
\u200bArt Directors: Jasper Verleije, Jasper Macken
\u200bCopywriters: Sarah Huysmans, Jelle Raats, Noa Luiten, Yves Donceel
\u200bDesigner: Timothy Helmer
\u200bAgency Producers: Thomas Anthoni, Yanne Kaers
\u200bEditing: Andreas De Ridder, Karel Van Gucht
\u200bSound Engineer: Menno Van Riet
\u200bMusic: Poum Tchak
Production: Czar.be
\u200bDirector: Diego
\u200bExecutive Producer: Eurydice Gysel
\u200bProducer: Lander Engels
\u200bDOP: Sander Vandenbroucke
\u200b1st AD: Laurent Bousse
\u200bArt Director: Tanker
\u200bStylist: Sofie Callaerts
\u200bHair & Make up: Charlotte Blommaert
\u200bCasting: Sien Josephine Casting
\u200bEditor: Bram Dutry
\u200bGrading: Fons Vanoverbeke
\u200bOnline VFX DC: Elke D’haese
\u200bPost Production: Czar.be
\u200bPost Producer: Bieke De Keersmaecker