VML and European Union wrap up the year musically in Mozambique

After previous editions in Bangladesh, Vietnam, Chili, and Colombia, VML is concluding the first international campaign wave of 'I've got the power' for the European Union in Mozambique.

For this final chapter of 2025, the agency collaborated with Laylizzy, an influential voice in the African hip-hop scene. He was awarded for the best hip-hop track at the Mozambique Music Awards and named winner of Newcomers Delight by South African HYPE Magazine. CNN African Voices called him a groundbreaking artist who is putting Mozambican hip-hop on the global map.

Furthermore, Laylizzy is also – and above all – a proud resident of Mozambique who wants to contribute to a positive future for his country. This aligns perfectly with the campaign's objective. In the music video, filmed in Maputo, Laylizzy delivers a powerful reinterpretation of the Snap! classic, intertwined with images of ordinary Mozambicans who are building their future thanks to renewable energy.

The campaign was launched via Laylizzy's own channels and is part of a broader social media rollout in Mozambique. Due to the enthusiasm of both the public and artists in the participating countries, VML and the European Union are already looking ahead to 2026. The campaign demonstrated how music and social themes can naturally blend. A follow-up therefore seems certainly not out of the question.

CREDITS

Client: European Commission, DG International Partnerships (INTPA)

Client contact: Richard Hands, Chiara Puletti, Yana Pargova

Lead Agency: VML Belgium

Partner agencies: Ogilvy Social Lab (paid social & influence), Mindshare (paid solutions), Verian (measurement and evaluation)

Chief Creative Officer: Klaartje Galle

Creatives: Tomas Van Loon, Patrick Vermeylen

Strategist: Dieter Riemaeker

WPP Executive Director EU: Laure Van Hauwaert

Client Lead: Emilie Demoor

Account Director: Stéphanie Romano

Account Manager: Anouk Nulens, Lotte Munnik

Account Executive: Joke Van Bourgognie

Agency Producer: Ingeborg Van Hoof

Agency Post Producer: Evelyn Twadrous

Director: Dozen (Benoît Do Quang & Pablo Crutzen)

Production Company: Lovo Films

Executive Producer: Bert Brulez

Producer: Chou-Jung Kuo

DOP: Louis Muller-Diettert

Camera Assistant: Robin Niedergang ​

Post Producer: Hervé Closset

Audio mix: Sonhouse

Local Production: Mahla Filmes Ida

Artist: Laylizzy

Song Author: Laylizzy

Music Producer: RQ and Mark Exodus