VML & Q8 launch brand campaign & sonic identity & press release

Writing a press release & traffic stress & rushing to pilates & refilling your stomach & don't forget that empty tank or battery… Because Q8 is the pit stop in our race against the clock, VML has recharged the baseline "& you keep going" with new energy. 

The ampersand received a design upgrade & even takes the leading role in the new brand campaign. In it, we see how Q8 is there for all those and-and-and moments in life: not only as a gas station but also as a charging station & workstation & great-deals station & so-much-more station. 

In a series of international-looking videos, produced by KXRXT, director Daniel Wårdh transforms our busy days into one fluid movement, thanks to Q8. The music and sound design are part of a new sonic identity, created by Sonhouse. For everything that doesn't move or make a sound, photographer Fra Bonasia captured a fresh, colorful image database. This way, Q8 itself can also keep going. 

The campaign will run in several waves over the coming year in online video, radio, and social media. 

CREDITS

Agency: VML
​Client: Q8
​Client contact: Birgit Mitchell, Michelle Manders, Sara Geysen, Tom Swenden
​Chief Creative Officer: Klaartje Galle
​Executive Creative Directors: Arjen Tarras & Kasper Janssens
​Creatives: Thomas Thysens, Olaf Meuleman, Jolien Tuyteleers, Olivier Maquenne
​Account team: Stéphanie Romano, Molly Waeytens, Annelien Theys, Joke Van Bourgognie
​Strategy: Dimitri De Lauw, Jef Pelkmans, Mit Pynenborg
​Design: Samuel Allemand, Lucas Van Orshaegen, Trix Vandeputte
​Motion design: Lucas Van Orshaegen, Andreas De Ridder
​Copy FR: Jérôme Van Den Broeck
​Sound design: Sonhouse, Menno Van Riet
​Agency producer: Caroline Van Ranst, Tim Keeren
​​
​Production Company: KXRXT ​
​Director: Daniel Wärdh ​
​Photographer: Fra Bonasia ​
​Executive Producers: Thomas Hofman & Bram Coppens ​
​Line Producer: Audrey Dierckx ​
​Producer Photography: Geert De Wachter ​
​1st AD: Boris Kuijpers ​
​Director of Photography: Elias Bergkvist ​
​Director of Photography 2nd Unit: Ivo Nelis ​
​Photography Digital: Christian Jimenez ​
​Photography Light: Ushua Goeminne, Jan Opdekamp ​
​Light Gaffer: Dries Depaepe ​
​Key Grip: Jesse Umut ​
​Art Direction: Studio Woot Woot ​
​Stylist: Fiona Rombaut ​
​Make Up: Michelle Braspennincx, Emma Catry, Krislin Vettik ​
​Casting: Le Quartier ​
​Post Production: FRAMES ​
​Editor: Bram Dutry ​
​Color Grading: Fons Vanoverbeke

Sonic Branding: Sonhouse ​
​Head of Sonic Branding: Steven Barbé ​ ​
​Voice Director: Thierry Van Durme ​
​Sound Strategist: Tim De Smet ​
​Producer: Sandy Leemans, Dietmar Vanden Wyngaert