{
    "title": "Update jezelf over het FTI Festival en VML",
    "modified_at": "2026-05-13 17:09:44",
    "published_at": "2026-05-13 17:11:00",
    "url": "http://news.vml.be/update-jezelf-over-het-fti-festival-en-vml",
    "short_url": "http://prez.ly/B7Gd",
    "culture": "nl_BE",
    "language": "NL",
    "subtitle": "Antwerpen - 13 mei 2026",
    "slug": "update-jezelf-over-het-fti-festival-en-vml",
    "body": "<p><strong>Vlaamse innovatie zien als idee&euml;n voor morgen, dat is voorgoed verleden tijd. Want de toekomst is hier en nu. Dus: geen ver-van-je-bedshow, wel concrete oplossingen vandaag. Die gedachte vormt de basis van de eerste campagne van VML voor Flanders Technology &amp; Innovation, vooral bekend van het FTI Festival. Dat initiatief van VLAIO - het Vlaams Agentschap voor Innoveren en Ondernemen - \u200b gaat voor impact op onderzoekers, festivalbezoekers en het grote publiek. <br>\u200b<br>\u200b</strong>Eind 2025 koos FTI voor VML als nieuw bureau voor zijn tweejaarlijkse technologiefestival in 8 Vlaamse steden. Maar de samenwerking omvat veel meer dan dat. Alles begon met een vernieuwde merkinvulling en visuele identiteit. Die komen nu tot leven in de campagne &lsquo;Update jezelf&rsquo;.</p><div id=\"video-87728121-2c3a-4eac-a040-85dcdec8f458\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fyoutu.be%2FtcNyNDE9-e4%23_cb1778684980&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"accelerometer *; clipboard-write *; encrypted-media *; gyroscope *; picture-in-picture *; web-share *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><p><strong>Performante strategie: van toekomst naar nu</strong></p><p>FTI presenteert innovatie als concrete oplossingen die vandaag al bestaan in Vlaanderen. En dus niet als verre of nabije toekomst. Het gaat om technologie die ons leven verbetert, ons werk vergemakkelijkt, onze samenleving versterkt. FTI wil niet gewoon mensen naar het festival krijgen, maar vooral ook technologie &amp; innovatie naar de mensen brengen.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/6d862f0e-be44-4152-b4de-2b9fa72995dc/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/6d862f0e-be44-4152-b4de-2b9fa72995dc/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/6d862f0e-be44-4152-b4de-2b9fa72995dc/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-6d862f0e-be44-4152-b4de-2b9fa72995dc\"\n                data-id=\"6d862f0e-be44-4152-b4de-2b9fa72995dc\"\n                data-original=\"https://cdn.uc.assets.prezly.com/6d862f0e-be44-4152-b4de-2b9fa72995dc/-/inline/no/FTI_KV.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/6d862f0e-be44-4152-b4de-2b9fa72995dc/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p><strong>Markant design: innovatie &amp; technologie verweven</strong></p><p>Visueel draait alles rond verwevenheid. Opvallende inspiratiebron: de Vlaamse tapijtkunst die al sinds de middeleeuwen vakmanschap, technologie en innovatie combineert. Die verwevenheid zien we terug in de merkidentiteit, van logo over monogram tot grafische patronen.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/0aedaa0c-69b7-4a85-a45c-3dce67f02824/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/0aedaa0c-69b7-4a85-a45c-3dce67f02824/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/0aedaa0c-69b7-4a85-a45c-3dce67f02824/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-0aedaa0c-69b7-4a85-a45c-3dce67f02824\"\n                data-id=\"0aedaa0c-69b7-4a85-a45c-3dce67f02824\"\n                data-original=\"https://cdn.uc.assets.prezly.com/0aedaa0c-69b7-4a85-a45c-3dce67f02824/-/inline/no/FTI_Web+%281%29.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/0aedaa0c-69b7-4a85-a45c-3dce67f02824/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p><strong>Relevant concept: update jezelf</strong></p><p>Wie het FTI festival bezoekt, komt als een ge&uuml;pdatete versie van zichzelf buiten. Want de meteen inzetbare innovaties hebben een concrete impact op ons dagelijks leven. Door in de campagne echte mensen met de technologie te verweven, komt die update live tot leven. Extra troef: het concept is flexibel. Dat maakt &eacute;&eacute;n herkenbaar verhaal vlot aanpasbaar voor de talrijke doelgroepen, thema&#039;s en locaties van het festival.</p><blockquote><em>&quot;Dankzij de professionele begeleiding en samenwerking met VML kunnen we de plannen van FTI en onze marketingplannen niet alleen sterk uitvoeren, maar ook rekenen op een creatieve en waardevolle strategische begeleiding voor het hele project. Dankzij hun aanpak, inzichten en expertise geven ze de perfecte vertaling aan de festivalambities van FTI.&quot; </em>Dries Mahieu, Festivaldirecteur Flanders Technology &amp; Innovation</blockquote><p>FTI en VML zien deze eerste festivalcampagne als de start van hun blijvende samenwerking. Daarin bouwen ze verder aan de zichtbaarheid, groei en impact van Flanders Technology &amp; Innovation.<em><br>\u200b<br>\u200b</em><strong>Update jezelf op </strong><a href=\"https://www.ftifestival.be\" target=\"_blank\" rel=\"noreferrer noopener\"><u><strong>ftifestival.be</strong></u></a></p><hr /><a href='https://cdn.uc.assets.prezly.com/c30287a1-ec50-49be-94cb-78c663126165/-/inline/no/fti-update-yourself-15s-v1.mp4' class='release-content-attachment' id='attachment-c30287a1-ec50-49be-94cb-78c663126165' data-type='attachment' data-track='Story File Download' data-placement='content' data-id='c30287a1-ec50-49be-94cb-78c663126165'>\n    <span class='release-content-attachment__icon'>\n        <svg class=\"icon icon-download\">\n                <use xlink:href=\"#icon-download\"></use>\n            </svg>\n    </span>\n    <span class='release-content-attachment__details'>\n        <strong class='release-content-attachment__title'>FTI - Update Yourself (15s v1).mp4</strong>\n        <em class='release-content-attachment__subtitle'>18 MB</em>\n    </span>\n</a><a href='https://cdn.uc.assets.prezly.com/78e7ab20-5ebc-4b7a-99d7-2bd840f7fd0d/-/inline/no/fti-update-yourself-15s-v2.mp4' class='release-content-attachment' id='attachment-78e7ab20-5ebc-4b7a-99d7-2bd840f7fd0d' data-type='attachment' data-track='Story File Download' data-placement='content' data-id='78e7ab20-5ebc-4b7a-99d7-2bd840f7fd0d'>\n    <span class='release-content-attachment__icon'>\n        <svg class=\"icon icon-download\">\n                <use xlink:href=\"#icon-download\"></use>\n            </svg>\n    </span>\n    <span class='release-content-attachment__details'>\n        <strong class='release-content-attachment__title'>FTI - Update Yourself (15s v2).mp4</strong>\n        <em class='release-content-attachment__subtitle'>18 MB</em>\n    </span>\n</a><a href='https://cdn.uc.assets.prezly.com/fdaa3604-4d60-4949-b7cc-0630363dfaac/-/inline/no/fti-update-yourself-15s-v3.mp4' class='release-content-attachment' id='attachment-fdaa3604-4d60-4949-b7cc-0630363dfaac' data-type='attachment' data-track='Story File Download' data-placement='content' data-id='fdaa3604-4d60-4949-b7cc-0630363dfaac'>\n    <span class='release-content-attachment__icon'>\n        <svg class=\"icon icon-download\">\n                <use xlink:href=\"#icon-download\"></use>\n            </svg>\n    </span>\n    <span class='release-content-attachment__details'>\n        <strong class='release-content-attachment__title'>FTI - Update Yourself (15s v3).mp4</strong>\n        <em class='release-content-attachment__subtitle'>18 MB</em>\n    </span>\n</a><hr /><p><strong>CREDITS</strong></p><p>Client: Flanders Technology &amp; Innovation festival<br>\u200bClient contact: Dries Mahieu<br>\u200bAgency: VML Belgium<br>\u200bExecutive Creative Directors: Kasper Janssens &amp; Arjen Tarras<br>\u200bCreation: Mathijs Bettens, Laura Swyzen<br>\u200bStrategy: Dimitri De Lauw, Michael Van Goethem<br>\u200bAccount Team: Jessica Jacobs, Lisa Van Cappellen<br>\u200bCopywriting: Joeri Quinet<br>\u200bDesign: Timothy Helmer, Lars Hiele<br>\u200bMotion Design: Lucas Van Orshaegen, Karel Van Gucht<br>\u200bDTP: Anja Van den Broeck<br>\u200bRTV Production: Thomas Anthoni, Caroline Van Ranst<br>\u200bSound engineer: Menno Van Riet</p><p>Production Agency: Colourblind<br>\u200bProducer &amp; Photographer: Edward Opdebeeck <br>\u200bPost Producer &amp; editing: Twan Brooks<br>\u200bDirector: Lore Loyens<br>\u200bDOP: Lukas Gevaert<br>\u200bGrading: Fons Van Overbeke<br>\u200bVFX: Adriaan Claerhout<br>\u200bSound: Jordan Paul Rousseau</p><p>&nbsp;</p>",
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