These Days Y&R protects your children from burn injuries for Flamigel
Unique heat sensitive sticker prevents burn injuries
Over 50% of burn injuries happen to children under the age of 5. They don’t see the danger of hot objects. That’s why These Days Y&R invented the heat sensitive sticker to warn young children. The technology from thermo graphic ink was applied to stickers to create the first heat sensitive sticker. When an object like a radiator, oven or barbeque reaches the temperature of 40°, the sticker turns from a happy blue face into an angry red flame.
The campaign was developed for Flamigel, a gel to treat burn injuries. With this innovative sticker Flamigel does not only help to treat burn injuries, but also helps to prevent them. When you buy a tube of Flamigel at the pharmacist, you get the stickers for free.
The campaign was developed for Flamigel, a gel to treat burn injuries. With this innovative sticker Flamigel does not only help to treat burn injuries, but also helps to prevent them. When you buy a tube of Flamigel at the pharmacist, you get the stickers for free.
Credits:
For These Days Y&R
- Sam De Volder - Executive Creative Director
- Mateusz Mroszczak - Creative Director
- Bert Beckers - Head Of Design
- Pieter De Lange - Senior Art Director
- Tomas Vanloon - Copywriter
- Sylvie Versteylen - Chief Customer Service
- Annelies Deneckere - Account Manager
- Isabelle Maenhout - Print Production
- Jef Raeman - Senior Strategic Planner
- Daniel Verbist - AV Production
For Flen Pharma
- Caroline Vervaeke - Marketing Manager