Škoda packs up with VML

As an Everyday Explorer, you can never have too much space. That’s why the new Škoda Enyaq doesn’t just feature a refreshed design and innovative features, but it also keeps one of its biggest strengths, quite literally: a massive 585-litre boot. To highlight this, VML has launched a special activation: Škoda Add to Car.

Car manufacturers love to express boot capacity in litres. But what does that number actually mean? To make that tangible, we’ve filled the competition page with a wide range of products from A.S.Adventure. Your mission: carefully select the items you’d take on your next adventure and make the most of the Enyaq’s 585-litre boot space. The challenge? You have a budget of €3,000. Load up your virtual boot, then head to your Škoda dealer to confirm your entry with a test drive in the Enyaq. With a bit of luck, you could win the entire boot’s contents worth €3,000 – or one of several €100 gift vouchers.

The creative concept Add to Car was developed by VML. It speaks directly to Škoda’s target audience: Everyday Explorers in search of both big and small adventures. And confirming your participation with a test drive is the perfect opportunity to get your first impression of the new Enyaq.

CREDITS

Agency: VML Belgium ​
​Client: Škoda ​
​Client contact: Sarah Burlet ​
​Executive Creative Directors: Kasper Janssens & Arjen Tarras ​
​Creatives: Han Verschaeren, Tomas Van Loon ​
​Account team: Mieke De Ridder, Lisa Van Cappellen, Anouk Nulens ​
​Strategy: Jef Pelkmans ​
​Design team: Timothy Helmer, Jill Daeghsels, Christophe De Pelsemaker, Samuel Allemand, Lars Hiele
​Copywriter: Tom de Block, Jérôme Van Den Broeck
​UX: Bram Verdyck, Stijn Van Minnebruggen
​Agency Producer: Evelyn Twadrous
​Editing/Motion: Karel Van Gucht
​Development Partner: Springbok