Škoda and VML Turn Girmay's Green Jersey into a Good Luck Charm

Škoda, proud partner of the Green Jersey and the Intermarché-Wanty cycling team, recently celebrated the historic achievement of cycling hero Biniam Girmay. As the first African ever to win the Green Jersey in the Tour de France, Girmay made history, and to share this milestone with the fans, Škoda, together with VML, launched a unique contest.

Cycling fans had the chance to win one of 50 exclusive keychains, made from Girmay's original Green Jersey. Each piece is handcrafted, numbered, and signed, making it a unique collector's item. The keychains are not only a tribute to Girmay's historic victory but also a good luck charm that fans can carry with them everywhere.

In a social video, Škoda and Girmay revealed how the jersey was expertly cut into 50 pieces and crafted into these unique keychains. To have a chance at winning a piece of cycling history, Škoda invited all cycling fans to participate in the contest via their social media channels.

CREDITS 

Client: Škoda ​ ​
​Client Contact: Siebe Derdelinckx
​Chief Creative Officer: Klaartje Galle
​Executive Creative Directors: Arjen Tarras, Kasper Janssens
​Creative Director: Sam De Volder
​Creation: Mathijs Bettens, Tijs Dejonckheere
​Client Lead: Emilie Demoor
​Client Manager: Diede Michiels, Mieke De Ridder
​Strategic Director: Jef Pelkmans
​Strategic Planner: Gaëlle Maes ​ ​
​Design: Christophe De Pelsemaker, Jan-Bart Debruyne ​
​RTV producer: Tim Keeren ​
​Sound Engineer: Menno Van Riet
​DOP: Bas Van Hoof
​Production Partner: E-Demonstrations