Mazda and These Days make a convertible B&B
This summer, Mazda is launching the brand-new MX-5. The car signals a return to the essence of the roadster convertible and gives you that instant holiday feeling. It’s not a status symbol but happiness on wheels, inviting you to just get in and drive. If you’d like to experience the MX-5 now, you’re not just booking a test drive; you can make this a unique experience with a genuine test trip: a full day with the MX-5 including an overnight stay at the Mazda Open Air B&B.
These Days conceived and designed this container room, fitted with all modern comforts and obviously inspired on the design of the MX-5, including a specially designed open roof with a wonderful view of the starry sky.
Book your free overnight stay at the Mazda Open Air B&B between 10 September and 18 October.
Client: Mazda
Marketing Manager: Joachim Sas
CEO: Matthias Silegem
Online Expert: Bert Callens
Agency: These Days
CD: Sam De Volder
Creation: Jolien Tuyteleers, Kate Bellefroid
Strategy: Tallita Ortiz de la Torre
Account Team: Seppe Dogge, Tom Thijs
Design: Sander De Smedt, Karen Vranken
Production: Plug n’ Play