BASE and VML inspire the Plantrekkers Generation with Stories by BASE

Stories by BASE ​ is the name of the new content platform launched by VML for BASE in early April. The content approach includes mini-documentaries, social media assets and a brand-new blog celebrating inspiring individuals.

Spotlight on the Plantrekkers Generation
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​At the heart of this strategy is a series of inspiring YouTube mini-documentaries about real plantrekkers, a Dutch word for self-reliant individuals who chart their own course.

Bas Van Hoof (DOP) shot the mini-documentaries, with VML handling the editorial and production. Each story is supported by blog articles offering more background on the featured ‘plantrekker’, along with (commercial) social formats designed to inspire and engage the BASE community.

Engaging content
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​“Creating content means truly understanding your audience and giving them something of value. Engaging content is relevant, and it makes you feel something. That’s exactly what we want to achieve with Stories by BASE for all BASE customers,” explain Debby De Ridder and Jorrit Michiels, Creative Content Directors at VML.

Lina Soccio, Brand & Campaign Expert at BASE, wholeheartedly agrees: “With this fresh approach to content, which builds on our existing brand platform, we’re showing that BASE understands how the Plantrekkers Generation thinks, what they need and how our products and services meet those needs.”

More inspiration to come
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​The first Story by BASE features Grégoire Valoteau, a designer and illustrator from Brussels. The second focuses on digital nomad Roxanne Wellens. Upcoming stories will include a BX Brussels footballer and an upcycling stylist, among others.

https://storiesbybase.be

CREDITS

Agency: VML Belgium

Client: BASE

Client contact: Sandrine Decleer, Lina Soccio, Isabelle Bacro, Catherine Van Dingenen

Chief Creative Officer: Klaartje Galle

Creative Content Directors: Jorrit Michiels, Debby De Ridder

Executive Creative Directors: Kasper Janssens & Arjen Tarras

Creative team: Jorrit Michiels, Debby De Ridder, Kayla Ceulemans

Stagiaires/Creatives: Pieter Meeuwissen, Naomi Stynen

Account team: Mieke Moortgat, Kevin Van Melkebeke, Jasper Baeck

Strategy: Tom Vingerhoets, Michael Van Goethem, Ianthe De Boeck, Amber Pelegrin

Designer: Jorrit Michiels

Copywriters: Debby De Ridder, Kayla Ceulemans

Developers: Stijn Van Minnebruggen, Sam Serrien

Editing/Motion: Karel Van Gucht, Ward Geerts, Jorrit Michiels

Design: Jorrit Michiels

Agency Producer: Tim Keeren

DOP: Bas Van Hoof

Sound design: Menno Van Riet

Production: Tim Keeren